The fashion challenge: spaced-out purchases and lots of choice
A clothing store doesn’t see its customers every week like a café. They buy at each change of season, during sales or when they need something specific. That’s why loyalty in fashion is about rewarding spending and being present at key moments.
1. Points per euro spent
With such different tickets (a T-shirt or a coat), points work better than stamps. For example: 1 point per euro and €10 off on reaching 200 points. It’s 5% that feels like a reward.
2. Cashback for the next purchase
Giving back 5 or 10% as credit for the next visit brings the customer back: they have money waiting for them in your store. More in cashback.
3. Season and sale alerts
«The autumn collection has arrived» or «Sales for customers 24 hours early». A message to their phone at the right moment is worth more than lots of ads. Always with their consent: see how in sending offers legally.
4. A club with early access
Fashion customers love being first to know. A club with tiers gives early access to sales, a fixed discount for top customers and the odd in-store event.
5. A birthday discount
10 or 15% during their birthday week is the perfect excuse for a treat.
6. Gift cards
Clothes are hard to give because of sizes. A gift card solves the problem and brings you a new customer.
7. Personal service
Remembering their sizes and tastes, letting them know when something arrives that suits them or putting an item aside: this is what a big chain can’t do.
8. Physical and online store, one programme
If you also sell online, make points count in both places. Customers don’t understand why their online purchase doesn’t count. With online store integrations points are added automatically.
Frequently asked questions
Stamps or points in a clothing store?
Points or cashback: since spending varies a lot between purchases, they reward big spenders better.
What percentage should a fashion store give back?
Between 5 and 10% usually works well without hurting your margin too much.
How do I tell my customers about sales?
With a message to their card on the phone or by email, always to those who have agreed to receive offers.